Bed Bath & Beyond Highlights Digital Sales Push With New CTO
Weeks after a Wedbush analyst said Bed bath and beyond (NASDAQ:BBBY) is “on the cusp of a dramatic improvement in profitability“, the home goods company has announced that it is hiring a new chief technology officer. Seeking to leverage e-commerce to restore its fortunes, Bed Bath & Beyond says it is working to improve its “digital-first, omni-always customer experience” with the Hire, as part of its “enterprise technology transformation”.
Bed Bath & Beyond takes a strong departure from brick and mortar with a plan to close about 200 locations, or 21% of its total number of stores in the United States. The move, possibly part of the “retail apocalypse” as the internet empties traditional brick-and-mortar in-store retail, is aimed at reducing company expenses while instead focusing on the digital.
New CTO, Scott Lindblom, comes to Bed Bath & Beyond with a wealth of experience in e-commerce and digital business. According to the press release, he has held important leadership and management positions in the IT and digital sectors of electronics and home appliances. best buy, a low-cost clothing and homeware company Ross Stores, and more recently, The Michaels Companies, Inc., an arts and crafts specialty retailer.
Bed Bath & Beyond COO John Hartmann, to whom Lindblom will report directly, praises the new CTO’s past successes in IT. He says that “Lindblom’s track record in implementing cutting-edge IT solutions and digital processing capabilities for a number of leading retailers will help us accelerate the modernization of our technology infrastructure”, tasks which will include the increasing efficiency, improving the use of data analytics and streamlining customer purchases. in line.
Lindblom will take up his new duties on Monday, September 28.
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