Kate Merrin and Rachel Gilkison launch production house Palomina
Rachel Gilkison and Kate Merrin.
Production team Kate Merrin and Rachel Gilkison launched Palomina.
The end-to-end production department runs campaigns on television, digital, paid social media and radio.
Started with founding client Sportsbet, Palomina recently worked with Sportsbet’s in-house creative team to produce and market the brand’s successful Elite Average Games and Bet with Mates campaigns.
Gilkison and Merrin have 35 years of experience in film, television and commercial production.
Gilkison: “In today’s rapidly changing media landscape, customers are producing an increasing amount of content and now is the time to break old habits and change the production process.
“Palomina manages a complex and high-end production. So, for many clients who choose to bring their creativity in-house, working with Palomina also allows them to manage production in-house.
“At Palomina, we provide our customers with a true end-to-end production offering, delivering high-quality assets in a cost-effective manner, while maintaining creative integrity.”
Merrin: “Casting Palomina has been a fun and exhilarating learning curve. We never take our clients’ budgets and goals for granted – we listen and keep asking the right questions until we really understand what our clients are looking for, then we set out to produce great work.
“Being a small team means that our client’s content is managed centrally, ensuring greater transparency and constant control of the production process, project costs and, most importantly, quality standards. Customers want full transparency, great work, better creative services, flexibility and a creative and innovative way of working. It’s Palomina in action. ”
Jason Thatcher, Brand and Advertising Manager, Sportsbet: “We have been working with Kate and Rachel to bring our above-the-line campaigns to life for several years now and the level of care and professionalism they bring is unmatched. They continually find great talent to get the job done and go above and beyond to bring our campaigns to market on budget and on time.
Gilkison: “It’s important to understand that our model offers the flexibility to work with the best directors, teams, resources and suppliers for each production. We don’t have a fixed list, we just find the right people for the job, so working with a production partner like Palomina isn’t creatively limiting – it’s creatively liberating.
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