WrestleMania® generates $206 million for the Dallas/Arlington area
STAMFORD, Connecticut, July 11, 2022–(BUSINESS WIRE)–WWE® (NYSE: WWE) Dallas Mayor Eric Johnson and Arlington Mayor Jim Ross announced today that WrestleMania generated $206.5 million in economic impact for the Dallas/Arlington area last April, according to a study conducted by Enigma Research Corporation. This is a new record for the company and the first time in history that WrestleMania generated more than $200 million in economic spinoffs.
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WRESTLEMANIA® GENERATES $206 MILLION FOR THE DALLAS/ARLINGTON AREA (Photo: Business Wire)
Over the past 12 years, WrestleMania generated more than a billion dollars in cumulative economic benefits for the cities that hosted the event. WrestleMania also generated approximately $24.8 million in federal, state and local taxes.
“On behalf of the Jones family and the entire Dallas Cowboys organization, we congratulate WWE on their landmark success of WrestleMania at AT&T Stadium,” said Charlotte Jones, Chief Brand Officer of the Dallas Cowboys. “We were honored to partner with WWE and their Superstars to give back to the community in so many ways during WrestleMania The week.”
“On behalf of the City of Arlington, we congratulate WWE and its fans on surpassing $200 million in economic impact for the first time in WrestleMania history,” said Arlington Mayor Jim Ross. “We are pleased to have shared this success and look forward to the opportunity for AT&T Stadium to host a future WrestleMania.”
“We are delighted that WrestleManiaWWE’s return to full capacity has generated stunning record results for our partners in Dallas and Arlington, demonstrating the continued growth of WWE’s biggest annual celebration,” said John P. Saboor, Executive Vice President of WWE. WWE for Special Events.” This success would not have been possible. without the tireless support of Mayor Johnson, Mayor Ross, Charlotte Jones and the entire Jones family, the Dallas Cowboys organization, the Dallas Sports Commission, the American Airlines Center and the rest of our industry partners public and private throughout the region. We are now focusing on next year WrestleMania at Hollywood.”
A crowd of 156,352 fans from all 50 states and 53 countries attended WWE’s pop culture extravaganza over two nights last April, making it WWE’s highest-grossing and highest-attended event. history of WWE. Key highlights of the study include:
$206.5 million in direct, indirect and induced impacts from Dallas/Arlington area visitor spending for WrestleMania.
67% of fans present WrestleMania were from outside the Dallas/Arlington area and stayed an average of 3.5 nights.
$25.4 million was spent on hotels and lodging in the Dallas/Arlington area.
The economic impact arising from WrestleMania The week was equal to the creation of 1,777 full-time jobs for the region.
Next year, WrestleMania will take place on Saturday April 1 and Sunday April 2 live from SoFi Stadium in Los Angeles. The event will be broadcast live exclusively on Peacock in the United States and WWE Network everywhere else. Ticket information will be forthcoming.
About Enigma Research Corporation
Enigma Research Corporation is an international consulting firm specializing in measuring the economic impact of special events. Enigma economists developed a custom model that converted expenditures into economic impact, employment support and taxes generated as a result of the event.
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